doubling down on

GROWTH HABITS

We’ve sat in too many rooms where great people were drowning in performance theatre.

HR leaders pulling all-nighters to prep reviews. Managers winging difficult conversations because they don’t know where to start. Employees Googling “how to write self-assessment” at midnight. Or worse, asking ChatGPT to do it for them. 

We’ve investigated broken cultures. Watched companies spend thousands on systems that sit unused while the real work (building trust, having hard conversations, actually growing people) gets pushed to “when we have time.”

The pattern was clear: everyone was treating performance culture like an admin problem. Fix the forms. Speed up the cycle. Automate the retrospective.

So we asked a different question: What if we could meet people in the moments where culture actually get built?

 

That’s why we made the Performance Culture Maturity Framework. It maps the five stages every team moves through, from building psychological safety to making great habits stick. It’s grounded in decades of science and based on the battle scars of implementing performance management systems with 300+ organisations. And it powers everything Pandria does.

This framework tells our AI where your teams are today, what behaviours to nudge next, and how to coach them there. Step by step, right when it matters. No one-size-fits-all process. No black-box scoring. Just intelligent, human-centered guidance that grows with you.

The result? Real-time insights no other platform can offer. Benchmarks that actually mean something. And a proven roadmap to growth culture.

the opportunity cost

Why we’re obsessed with better workplace culture

Because the numbers tell a story that’s hard to ignore:

  • Organisations that nail performance culture are 4.2x more likely to outperform their peers 
  • Teams that exchange feedback regularly report 3.9x higher engagement 
  • Consistent feedback practices reduce turnover by 15% and improve performance by 12%


Yet only 20% of employees say they’re getting enough feedback. And good manager conversations can boost motivation by 250%—but roughly 30% of managers lack the skills to deliver them. Growth habits are a top 3 predictors of burn out.

The upside is massive, so we can’t look away.

THE HUMANS BEHIND PANDRIA

LIVED IT FROM EVERY ANGLE

Eva van der Brugge, PhD

Co-Founder & CEO

Eva van der Brugge, PhD

Psychologist, ex-McKinsey consultant, and PhD in Argumentation. Eva spent years investigating workplace cultures. She built Pandria because performance is a people problem, not a software problem.

Omar Khafagi

Co-Founder & CTPO

Omar Khafagi

Ex-Spotify and IBM engineer and product manager, repeat SaaS founder, machine learning specialist. Omar architects the AI that powers Pandria, building to work with humans. Transparent, reliable, and personal.

Rempko de Bie

Head of Customers

Rempko de Bie

Former VP at Impraise (YC-backed performance management). Rempko sold and implemented PM systems 300+ times. Joined Pandria because he finally found a product that delivers real change.

Khaled Choucri

Head of Data Science

Khaled Choucri

Ex-CIO at OKHTEIN, recognized leader in strategic business analytics. Khaled turns behavioral data into insights that actually help people leaders make smarter decisions—before problems hit.

oh hey talent

Join our team

We’re a small team of repeat founders who believe culture is built in moments, not meetings. We move fast, debate hard, and care deeply about building something that actually works. If that sounds like your kind of place, get in touch.

Word is getting out

PAndria in the news

UNLEASH Finalist 2025

Pandria was named a finalist for the UNLEASH Startup Award in Paris, competing alongside some very inspiring people solutions.

HR Tech Community

The VIE People HR Tech Community listed Pandria a supplier to watch for scale-up People teams. Their independent review? “One of a kind” in the performance management space.

Cracking legacy culture

Luman and Pandria co-founder Eva co-wrote about transforming feedback culture in law firms. Professional services firms are notoriously hard to shift—but the right approach makes all the difference.

Our product explainer video